Kids Enrichment Centre Overbooked After Campaign Launch

Campaign leads to overbooked enrichment classes, principal has to turn away parents to control class size.
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Kids Enrichment Centre Overbooked After Campaign Launch
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Inquiries to Sign Up during 1st
Marketing Campaign

OVERBOOKED

On some Weekend Classes

RM

To Get an Inquiry

the challenge:

Old Ways of Signing up Students No Longer Work

Since the pandemic started, all the traditional ways of signing up students no longer work. There are no events or expose for the centre to participate in and promote their classes. Relying on existing students to send referrals isn’t a scalable method to get new students either.

Old Ways of Signing up Students No Longer Work
The Goal & Solution:

Craft an Irresistible Offer & Charge for Trial Class

Craft an Irresistible Offer & Charge for Trial Class

The business is desperate to find a new way to get more students and fill up classes. An average sign-up is around RM480. So selling this class directly has a high barrier.

We know that free classes aren’t going to get them the right audience & customer base. WebHero team put together a campaign that charges for 4 trial classes of the customer’s choice.

the result

Get Higher Quality Student Leads & Overbooking for some Weekend

Even though the campaign is charging for trial classes, the attendance rate is better than a free trial, and parents are happy to pay for an upgrade to attend the classes in the long term.

Get Higher Quality Student Leads & Overbooking for some Weekend